SOUL STORY

KARMA FOR YOUR SOUL

Working at senior leadership level for one of the biggest food multi nationals I was winning, right? In actual fact my personal life was falling apart and everything else around it. They say your breakdown is often a time for your break through, and that’s what it was for me.

From the illusion of having it all, to losing it all, this was a soul searching time. My vision, my purpose, my stand…everything was in question.   I had run out of all my redundancy money.  I didn’t know how I was going to make rent…on top of that I had two children under the age of 7. I was financially and emotionally responsible for these two little souls. My heart sank, what had I done…

I looked up at the white wall in my bedroom and started to create my vision board. I believed deeply that there was a life that was much bigger, just the other side of fear. The universe was telling me to take a leap of faith, so I did!

I sold my gold and it gave me three months. In that time my ‘Aha’ moment happened. I had my first pop up, and called it the ‘Soul Deli’. My mission was clear; To revolutionise food for the workplace’

helped around their day jobs. Just over two years later we have grown to 11 locations, with growing vibrant team of super soulers… that was foreward, the real Soul story is just starting…and it’s going to be epic!

We believe what you put in, is what you get out in every aspect of your life. From relationships, business, learning, loving, giving or food! We think this creates the ‘feel good’ factor. Our philosophy is that everything is intrinsically linked. If you have a miserable day at work, that will have an effect on you outside of work. Our mood, our well being is a collective consciousness and we take our part in your day very seriously…that’s why we are the Soul Deli

Having experienced first hand workplace food, it all felt transactional, grey and soulless.  Canteens, contract catering, bad coffee. It needs to be different I thought. We deserve more at work not less and it has to be with meaning and SOUL!

I got the Virgin start up fund, rounded up my small but super soulful army… namely my mum and my two brothers, who helped around their day jobs. Just over two years later we have grown to 11 locations, with a growing vibrant team of super soulers.  The real Soul story is just starting, and it’s going to be epic!

We believe what you put in, is what you get out in every aspect of your life. From relationships, business, learning, loving, giving or food! We think this creates the ‘feel good’ factor. Our philosophy is that everything is intrinsically linked. If you have a miserable day at work, that will have an effect on you outside of work. Our mood, our well being is a collective consciousness and we take our part in your day very seriously, that’s why we are the Soul Deli.

SOUL FACTOR

( n. )
To be made with love
To have Soul; that it comes from somewhere, has meaning, can we tell that story to everyone else with buzzing excitement
Does it enable us to connect on a deeper level
Is it yummy and makes you feel happy on the inside and does manifest as a large cheshire cat smile on the outside

Soul Deli Sticker